Alexa, Grow My Business by The Friday Society

WOW this one is PACKED. We get into...

• The breakdown of a great class 
• How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)? 
• How to protect your business from a rockstar instructor or pillar leaving

and so much more.

To hear my episode on The Fitness Career Master Podcast and check out their show, click here!
To learn more about Fitness Career Master, click here
To learn more about Shay's work, click here

Enjoy!!

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To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
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Hey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class. 

We get into: 

• Being a part of Soulcycle’s initial training groups and not getting a teaching job 
• “There’s a very big difference between being able to teach a good class, and teaching your instructors to do the same” 
• How her past experience working for the top hospitality brands, like Jean-Georges, informed her approach to hospitality 
• When you hire someone, questions to ask yourself about their performance
• What to do if you think you haven’t done a great job at developing your instructors up to this point 

Keep up with Noel here! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here.

As always, here are our monthly must dos to continue to grow your business in a fun & sustainable way.

Read the full post on the blog HERE!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Lauren Shoenfeld, Co-Founder of Active Core Consulting, joined me on the podcast to discuss financial tips for health and wellness businesses. We discussed the importance of understanding your P&L, price increases, and practical tips for recession-proofing your business.

This is an episode where you will want to take notes!

• To get Lauren's guide to trash expenses you don't need, click here 
• To get Lauren's guide for creating a high ticket offer, click here

Check out Active Core Consulting HERE

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Hey everyone!! Super excited to bring you a content packed episode with Rachel Apfel Glass, CEO and Founder of Glosslab! Rachel and I got to talk all about her story from beginning to present on pre-research, opening, and growing Glosslab to the 20+ and 20 coming) location nationwide nail care chain. 

Here's just a short list of what we get into: 

• Disrupting an industry and creating a chain when there wasn’t one before
• Taking an industry that is well known for mistreating workers and focusing on a great employee experience 
• Organically working with influencers (shoutout Sweats & the City and catch their episode here)
• Opening two studios at once, and how she was able to balance that 
• Acquisition — how they get new members through grassroots efforts, local partnerships, and more
• Client Retention — creating a great member experience for the long term and techniques to do that 

Don't forget to tag me @foreverfriday.co and Glosslab @glosslab for your next manicure!! Enjoy! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

If you don't know Aly yet, prepare to fall in love with her story and evolution! In this episode, we chat about

• The fun story around how she actually started teaching fitness
• How fitness has shifted from being a die-hard at one studio, to clients being fans of multi-modality workouts 
• Adding new revenue streams and preparing for your future 
• The power of sound healing and her new business 

To keep up with Aly on Instagram, click here 

Sign up for her badass newsletter here 

To sign up for her sound healing membership, click here 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Hey everyone!! In this episode, Jeana and I talk all about the evolution of A Sweat Life over the last decade, how fitness can just be about having fun and meeting friends, and learning how to listen to your community.

To keep up with A Sweat Life and learn more about the events they host, click here! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Hi everyone!! We’re back this week with a solo episode this week, and I’m spotlighting my November Marketing Must-Dos for you, and going deep into each! 

If you’re new here, each month, I send out a newsletter with my top 3 things I think you should be doing to build you business. 

• To view the marketing must dos of past months, head to the blog! 
• To learn more about Five Weeks to Waitlisted Course, click here! 
• To hop into The Friday Society Membership, click here!
• To view the core values worksheet, click here! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Hey friends! Case Kenny joins us today to chat about all things mindfulness. He gives us:

• tips to understand what we're bringing to the table, both in our personal lives and in our businesses
• tools to understand fact vs. fiction with self beliefs
• so much more

To follow Case on Instagram and see all he's up to, click here!
To sign up for my newsletter, click here!
To get my free small business marketing resources, click here! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Elizabeth is such an inspiration to me, and I was so so lucky to find her website templates & her podcast in the early days of my business, because so much of what I’ve learned and optimized has come from her recommendations. This episode is jam packed, and I know you guys are going to love it!! 

Our main topics: 

• Revenue Streams: diversifying your revenue streams, when to know you’re ready for the next one, and when and if to sunset 1:1 
• Why the 40 hour workweek doesn’t work for entrepreneurs, and giving yourself permission to truly create your own schedule 
• What building a sustainable business really means for *you*

Resources:

• Here’s the episode we talk about on her revenue streams (Episode 127 of Breakthrough Brand)
• To follow Elizabeth on social, click here! 
• To see all of my available resources, click here! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing