Alexa, Grow My Business by The Friday Society by Alexa Cawley

September 30, 2022 59. How to Balance Contentment and Motivation, with Brett Eaton

I cannot wait for you all to listen to this episode -- Brett Eaton is a High Performance Coach, and every single line of this podcast is an amazing golden nugget to reflect on.

We chat about:

How to identify the core values that drive you, and how to make sure you’re actually scheduling those into your day
The one question that you need to keep asking yourself, to make sure you don’t stop growing
Financial success vs. fulfillment
How to be the leader you aspire to be
and so much more.

Episode Resources:

To view my free resources for small business owners, click here
To follow me on Instagram, click here
To listen to episode 17 with Anne Mahlum, click here

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

1 hr 4 min

September 16, 2022 58. Sadie Kurzban, Founder of 305 Fitness, on Self Image and Fitness

Sadie Kurzban is the Founder of 305 Fitness and is a jack of all trades in her business. I mean, wow, Sadie does it all! 305 Fitness is a business entirely managed by women and is thriving! Her journey started with body image issues and then she decided to debunk the ‘acceptable’ body image set by society. As her love of fitness grew, she fell in love with teaching and bootstrapped 305 Fitness at the age of 25 with just $25,000. Sadie and I talked about so much during this episode.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

44 min

July 28, 2022 57. SoulCycle Just Did What?!

Hey everyone!! In today's solo episode, I break down SoulCycle's latest marketing campaign, where they're allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:

My experience working at SoulCycle HQ in the marketing department
SoulCycle's latest marketing campaign, poking at Peloton
What I would do if I were Peloton
The comments and messages I've been getting from you all
How to engage in partnerships & brand collaborations that are actually effective and allow everyone to win

Hope you love it!!

PS this is the episode of HIBT I was referencing :)

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

21 min

June 23, 2022 56. West Village Athletic on Perfecting Grassroots Marketing

Hey friends!! I am SO excited for you to listen to this episode with Dane McCarthy, founder of West Village Athletic. We talk about so much that really inspires me, and I know it’ll inspire you, too. Main topics that came up:

How a free run club (and maybe some Australian gentlemen) was the best top-of-funnel strategy for them
Utilizing Instagram for growth, and their learnings
How they turned idle observers into their core community
Using an entirely new business model - Squads - and sticking to this new style

Listen to the end because he flips the script and you don’t want to miss it!

To book a class at West Village athletic, click here

To book a session with me, join my marketing membership, or just say hey, head to instagram, or my website - www.Foreverfriday.co

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

49 min

June 10, 2022 55. Is Your Business Legally Sound, The Golden Age of Boutique Fitness, and more with Danielle Stead

Hey friends!! Wow this episode is JAM packed. Danielle and I chat about what it means for your business to be legally sound, the golden age of boutique fitness, why generosity should always be a part of your mission, and more.

Resources from the episode:

To follow Danielle on Instagram, click here!
To check out her website, click here!
To learn more about The Friday Society Membership, click here!
To say hi to me on Instagram, click here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

49 min

May 27, 2022 54. Top Branding + SEO Tips to Get More Visibility with Christie Evenson

Hey friends! This week on the podcast, I interviewed Fitness Brand + Website Developer, Christie Evenson. Christie is so brilliant and has been in the industry for a LONG time, and has so much experience with keeping health & wellness brands looking clean, consistent, and confident.

In this episode, you'll learn:

Why is a website essential for small business owners?
Tips you have on SEO/the tech side of things to boost visibility
Why ShowIt vs Squarespace?
How often should we be refreshing our websites?
Tips to make websites easier to navigate?
What are her essential website must-haves?

To keep up with Christie, and learn more about her approach to branding and design, click here!

Christie will be presenting to my amazing members on June 9th, so if you want to get more of her and go deeper into this conversation, make sure you sign up for the membership! To do that, head to foreverfriday.co/membership [but here is a special price for podcast listeners]!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

38 min

May 06, 2022 53. How Thrive Market Redefines Healthy Living & Community Support ft. Amina Pasha, CMO of Thrive Market

Hey everyone!! I’m so honored to bring you this episode with Amina Pasha today!
Amina is the CMO of Thrive Market, and we had such an awesome conversation about what it means to market authentically.

You guys know this is my priority always — to remember the human beings we’re surrounded by. This episode was really special. We talk about identifying the right influencer partnerships for your brand, getting clients to the brand advocate stage, and so much more.

Don't forget to say hi on instagram @foreverfriday.co, and take my quiz here to get a free audit from me on what's missing from your marketing!

If you're ready to start creating your most captivating emails ever, click here to get a free trial to flodesk!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

52 min

April 29, 2022 52. How to Improve Your Automatic Email Marketing

Hey everyone!

Today we get into my top tips for improving your email marketing! We go over:

How to create a set-it-and-forget-it email flow that fosters connection
Some statistics on email marketing vs social media I think you'll find interesting
& what to do if your emails are going to spam!

Don't forget to say hi on instagram @foreverfriday.co, and take my quiz here to get a free audit from me on what's missing from your marketing!

If you're ready to start creating your most captivating emails ever, click here to get a free trial to flodesk!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

27 min

March 31, 2022 51. How to Manifest Your Best Business Ever, with Hannah Siddiqui

I'm so excited for you guys to listen to today's episode with Hannah Siddiqui, founder of Road to Hannah. I've been following Hannah for a while now, and love her approach to manifestation, astrology, and mediation. I know it's a departure from some of our more traditional episodes, but I truly believe that a mix of spirituality and hard work has been my magic mix for the business of my dreams, so I wanted to bring this into the conversation.

Hannah gives really tangible advice on exactly how to use mindfulness in business, and talks us through today's new moon and methods we can use to ground down to manifest our best business ever.

RESOURCES:

BIG NEWS!! I finally launched The Friday Society Membership, and I'm so excited. Click here for more information and to get on the waitlist!
To follow me on Instagram, click here
To get my free community building masterclass, click here
To enroll in my marketing course, click here
To follow Hannah on Instagram, click here
To visit her website and see his offerings, click here

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

40 min

March 24, 2022 50. Jordan Syatt on BS fitness trends, the power of longform content, and scaling his business

Hi guys!! I was so honored to sit down with Jordan Syatt this week, and chat about everything from BS fitness trends to his gap year before going to university, and how that changed his career for the better. He is truly so humble, and was a listener suggestion, so keep them coming!!

We get into everything from:

His intolerance for BS in the fitness industry & what he thinks the biggest (and worst) trends are right now
How taking a gap year before starting at a 4 year university changed his life
How you can evolve with your business with long form content
How to make sure you're not digging yourself into a hole with just one area of focus in your business

RESOURCES:

BIG NEWS!! I finally launched The Friday Society Membership, and I'm so excited. Click here for more information and to get on the waitlist!
To follow me on Instagram, click here
To get my free community building masterclass, click here
To enroll in my marketing course, click here
To follow Jordan on Instagram, click here
To visit his website and see his offerings, click here

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing

56 min