Alexa, Grow My Business by The Friday Society

By Alexa CawleyBusiness Entrepreneurship Marketing Management

Alexa, Grow My Business by The Friday Society episodes

November 21, 202139. Talking About Your Values Will Make You More Profitable, with Portia Boston
Hey everyone!! This is a juicy one - Portia reached out to me after hearing some conversations on episode 36 with Bryan Myers that she wanted to chime in on. Featured by Well + Good, Portia Boston is a certified fitness professional and diversity & inclusion educator and consultant based in New York City.

We get in to everything that you can do as a studio to promote diversity, message your core values, and ultimately, make all people feel safe and comfortable in your business.

I hope you love it!
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
38 min
November 12, 202138. You Need To Define Your Business Model, with Jayel Lewis
Hey all!! Get ready for this episode to seriously light you up if you've been feeling a little burnt out. Jayel Lewis is an OG in the fitness world, and I was thrilled to be able to sit down with her and talk about where we see Fitness Entrepreneurs making mistakes with their business models.

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
42 min
November 06, 202137. Isaac Boots on Instagram Trolls, Raising Over $1.5M, and Being Hollywoods favorite Booty Burner.
Well guys, the title says it all. This is an episode that I laughed pretty much the entire time during, and I know you will, too. All jokes aside, Isaac has created an amazing legacy for himself, by raising over $1.5M for charity since the pandemic hit. He's gained international fame by being one of the most fun workouts, and his personality is absolutely infectious. Get ready to be super inspired, and laugh your butt off all at the same time.

To keep up with Isaac on Instagram, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
41 min
October 29, 202136. Bryan Myers, CEO & President of SolidCore, on Diversity in the Fitness Industry, National Expansion, and Mask Mandates
So honored to bring you guys Bryan Myers today, CEO & President of SolidCore. Bryan talks to us about his recent fight to keep studios open in D.C., expanding scores of SolidCore studios over the last few years, and about the lack of diversity in the boutique fitness industry. It's jam packed, one of my absolute favorite episodes, and I hope you love it!

To keep up with Bryan on Instagram, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
47 min
October 22, 202135. Matt Nolan, Chief Curriculum Lead at Barry's, on Promoting Longevity in Your Fitness Career
Friends, do not sleep on this episode - Matt Nolan joins us to talk about the last seven years in his fitness journey, and how he turned a part time instructor gig into a successful career path, with his current role as Chief Curriculum Lead at Barry's.

We get into:
The perfect formula of a great playlist
The overlap of being an entertainer & a fitness trainer, and how to make a musical/entertainment background work for you in fitness
Growing with a brand you love, and going from part time trainer to full time career
Why he believes people will give a class 5 chances and then they’re out
Why you need to use milestones as a chance to connect with your clients
Some amazing stories of early days Barry’s - listen to about 3/4 through to hear an amazing story about Barry J (yes, there’s a real Barry)
Why challenges are great to build positive behavior changes in clients
To take Matt's classes, follow him on Instagram here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
46 min
October 08, 202134. The Biggest Branding Mistakes of Entrepreneurs, and How To Correct Them
In today's episode, we're joined by Brittany Barnhart, CEO and Founder of Powerhouse Brand Studio. Brittany walks us through her process of branding, implementing strategy, and gives us some insight into the biggest mistakes she sees entrepreneurs make in the early (and not so early) days.

We go through:
The top 3 mistakes she sees entrepreneurs making with their branding
Making real time edits to your marketing funnel based on platforms that go down (hint hint)
For someone who maybe dove straight into brand building, and is now 2-3 years in, tips for them to refresh and align their brand strategy
To keep up with Brittany, check out her resources:
Website: powerhousebrandstudio.com
Instagram: instagram.com/powerhousebrandstudio
LinkedIn: linkedin.com/powerhousebrandstudio
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
33 min
September 25, 202133. How to Build A Successful Business Through Instagram, with Alysia Pope, aka @purelypope
In today's episode, we get a glimpse into Alysia Pope's life and business, @purelypope, which she has built through sheer hustle and determination. Alysia is an Instagram Influencer, podcast host, health coach, and so much more -- and she's sharing with you guys how she got to 14K, how she manages the different sections of her business, and so much more! She's such a light and I know you guys are going to love this one!

To follow Alysia, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
36 min
September 10, 202132. What’s REALLY holding you back? Ft. Erica Quillen, founder of @feelgoodwithErica
I was a client of Erica when my life was changing, and I didn’t know it yet. I thought I needed a health coach, and I ended up getting a friend and soul sister that I am forever grateful to. Erica has an incredible ability to really understand what’s going on below the surface, and I know that she’s going to inspire you.
Raising your prices as a small business
Leaning into your gifts
How she learned to stop burning herself out, once in for all
To follow Erica, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
38 min
September 06, 202131. My Top Tips for Building a Brand - Alexa Cawley interviewed on The Purely Podcast
Hi friends! I've been asked a few times what top tips I have for those building a brand, and recently had the honor of being a guest on The Purely Podcast with Alysia Pope, where we discussed just that. I loved the episode so much that I wanted to make sure you all heard it, too!

We go through:
1. Why my strategy is so heavily focused on community building and positioning yourself as a lifestyle brand
2. My top tips for getting started with your own company
3. What is a “brand filter”, how to establish one, and exactly how I go through this with my clients
4. How to transition out of a larger brand and make the leap into doing your own thing

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
43 min
August 27, 202130. Energetically Aligning With Your Life with Erika Polsinelli, aka @inkale.exkale
Hey everyone!! Super excited for you to listen to today's episode with Erika Polsinelli, aka @inkale.exkale . Erika is an amazing businesswoman and kundalini instructor, and this episode is so inspiring. We chat about:
The benefit of having multiple arms of your business
How to utilize the day in the best way when you’re an entrepreneur
What is Kundalini, and how even 3 minutes a day can transform your productivity and focus
The chronological order of launching a business that is your passion
How she was conservative with her business in the beginning so as to not energetically strangle the idea
To follow Erika on Instagram, click here
To learn more about the Evolve Exclusive - Erika's $22/month platform, click here

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
37 min

About Alexa, Grow My Business by The Friday Society

From the publisher's feed

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible…