Alexa, Grow My Business by The Friday Society

By Alexa CawleyBusiness Entrepreneurship Marketing Management

Alexa, Grow My Business by The Friday Society episodes

May 16, 202119. It's Okay to Feel The Weight, with Regina Smith
I recently caught up with friend and former lululemon ambassador, Regina Smith. I had the opportunity to meet Regina many years ago, and see her shine as she led her community through countless yoga classes at both Lifetime and her own studio, Gritty Buddha. She is also the owner of a coffee shop and local watering hole, The Karmic Grind on Long Island. What we focus on in this episode are the happy accidents that lead us to where we should be, and how unexpected life moments (Car Accidents & Pandemics among many others) force us to pivot.

I love this episode so much, and hope you do, too.
Find Regina on Instagram here for life updates and inspiration
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Enjoy!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
46 min
May 07, 202118. Everything You Need For A Successful Online Studio - Ft. Dianna Falzarano
In this episode, we chat with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. If you know Dianna, she’s always kept busy working at multiple gyms and studios, handling marketing for the likes of SoulCycle, as well as privately training her own clients.

Dianna was kind enough to share with us her list of must-haves for her business. Take note if you’re looking to get started yourself:
WordPress
Vimeo
Mailchimp
Zoom
IMovie
PYLE Mixer and Microphone
Logitech HD Pro Webcam
You’ll also hear us mention Erika on this episode, check her out if you’re interested in starting your own business as she’s been super inspirational to both Dianna and myself.
If you’re interested in training with her through Dynamic Fitness, she’s offering a special discount to Friday Society listeners: fridaysociety (all lowercase) will give you $10 Off any purchase, which will make the first month of the subscription free! Let us know if you try it out and what you think.

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
50 min
April 28, 202117. Anne Mahlum, Founder of [solidcore], on Why It's Time to Stand Up For Yourself
WOW. Guys, this episode is everything I needed to hear and so much more. Anne is so powerful, such an amazing advocate for what she believes in, and shares her side of the 2020 story. She's an incredible businesswoman, building over 70 [solidcore] locations in six years, and is an advocate for underserved communities (she founded Back On My Feet, a nonprofit that serves homeless communities through physical activity). I was so inspired by our conversation that I knew this one needed to be published early, in the event one of you listeners needed to hear this conversation as much as I did.

If you love the podcast, please screenshot and post to your stories or share with a friend! It goes a long way!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
51 min
April 23, 202116. So you want to get investment in your brand... with Ed Buckley, CEO of Peerfit
Hey everyone! Super excited for you to hear this episode. I've been getting a lot of questions about what it takes to get investors in your brand, so here's your answer! Ed Buckley and I sat down and talked about what it's been like to build Peerfit over the past ten years, and it's truly a great conversation. Ed is super knowledgable on the subject, but also just has a great attitude towards brand building in general. I hope you love it, and don't forget to subscribe and share with a friend!

To follow Peerfit, click here!
For the playlist we reference, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
38 min
April 09, 202114. Finding Success Through Staying Humble, and Why We're Not Cancelling 2020, ft. Maria Costello
Hey everyone! I am so excited to give you today’s episode with Maria Costello. Maria and I chat about ways to improve your career as a fitness instructor through always staying humble, why we want to shy away from the phrase “cancel 2020”, and so much more. She is so inspiring with her positive, go-getter attitude, and I know you guys are seriously going to love this one.
To follow Maria on Instagram, click here!
To download the playlist that is a full compilation of songs our guests have mentioned, click here - it’s a GOOD one.
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
49 min
March 26, 202113. How to Handle Burnout When Wellness is Your Job, with Kelsey J. Patel
Hey everyone! Thank you so much for joining me today. I am so incredibly honored to bring you an episode with Kelsey J. Patel today - I had actually hear her speak on another podcast earlier this year (The Blonde Files Podcast), and the episode was so transformational for me. She actually spoke a lot about being a lululemon ambassador, which if you’ve been listening for a while now, you know lululemon was the start of my health and wellness journey.
I incorrectly introduced her as a global ambassador - she’s actually a regional ambassador - but I believe in her message so strongly and know that global is in her goals, so I’m keeping my incorrect intro in the episode.
I was really excited to talk to Kelsey because she’s an expert in burnout - how to avoid it, how to identify it, and how it’s not a one size fits all condition. I can say pretty confidently that All of you guys listening are involved in the health & wellness world somehow, so burnout is especially tough when wellness is our literal job. It almost feels like we shouldn’t feel it, because we’re experts in wellness… just me?
I hope you guys love the episode - and please remember to rate and subscribe - it goes a long way and I am so so appreciative when you do.

Learn more about Kelsey through these resources below!
To find the Reiki 101 course she referenced on MindBodyGreen, click here
To purchase her book, Burning Bright, click here
To download her new app, Pure Joy, click here
To listen to her podcast, click here
To listen to her Spotify playlist, click here
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
41 min
March 19, 202112. What It Takes to Train Miss Universe and Establish a Cult-Like Reputation
Hey everyone! Welcome back to The Friday Society! I hope you’re all having a good week, and am so excited to bring you today’s episode. We sat down with Marissa West and Heidi Hillman, the CEO and COO of Charlotte’s CULT favorite workout studio, West Kept Secret. I have been hearing about them and this workout for a long time - and when Olivia Culpo started posting about it, I knew I needed to talk to them.

Marissa West has an awesome story and is such an inspiration. She’s super kind, and really just lives for her client transformations. We hear about how she went from being a 21 year old tech recruiter, so her just saying F it, starting me own workout is what I need to do. It’s really an awesome story, and I hope you love it!
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
53 min
March 12, 202111. Trauma Anniversaries, Knowing You're Not Alone, and the Menu of Meditation
In today’s episode, we have Ceasar F. Barajas on The Friday Society, and it’s a really special one. Ceasar is an old friend, we met at lululemon about seven years ago, and we get into this but he was actually a professional dancer and actor at the time, and has gone on to star in Hollywood productions, become an adjunct professor at Columbia, and most recently launched The Journey by Ceasar, where he helps people with their meditation practice.
I do want to mention that this episode is particularly special because it’s going live on the one year anniversary of COVID-19 becoming declared a pandemic. Ceasar, as most of us have as well, has lost loved ones this past year and I want to honor that, and their memory.
With that said, I want to issue a trigger warning for this episode. Ceasar is a veteran, so we talk a lot about PTSD and it’s effects, sexual abuse, big and little T trauma, and loss during 2020.
I hope if you’re going through a hard time, this episode helps you in knowing you’re not alone, and I am here and Ceasar is here to listen and talk with you.

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
1 hr
March 05, 202110. The Essentials of Building a Brand, with Gabby Etrog Cohen
Hi guys! I’m thrilled to bring you today’s episode with Gabby Cohen. Gabby was the 5th employee at SoulCycle, their first hire in the marketing department, and was a really integral part of turning the brand into the household name that it is today. She has had a really amazing career, and after 8 years at Soul, went on to her role as Chief Brand Officer at Rent the Runway, and is now leading marketing for Harry’s new launch, Headquarters. We talk a lot about how good marketing and hospitality go hand in hand, what it was like in those early days, and how SoulCycle was able to effectively scale, and whether or not good press has to be bought. She also gives us some amazing tips for securing good press, and if there’s anyone I will take PR tips from, its Gabby. If you’re interested in the early story of SoulCycle, how to build a brand, or the marketing industry as a whole, you’ll want to listen to this one.
You’ll notice that the theme of retention comes up a LOT for us in this episode, so I wanted to make sure you all have access to the retention worksheets in the marketing manual I created. To download this, you can go to thefridaysocietypodcast.com/workbook, and it’ll go straight to your inbox! I hope you enjoy the episode!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
41 min
February 28, 20219. Turning a Wellness Hobby into a Hustle with Carleigh & Mia from Mostly Balanced
In this episode, I sit down with Carleigh and Mia, co-hosts of Mostly Balanced Podcast. We get into everything from toxic relationships to how the wellness industry went from thinking blueprint juice cleanses to akashic records and human design. We also chat about career advice, learning how to pay attention to the things that identify you and light you up, and more.

If you're enjoying the podcast, please consider rating & subscribing! It makes a huge difference.

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
47 min

About Alexa, Grow My Business by The Friday Society

From the publisher's feed

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible…