Alexa, Grow My Business by The Friday Society

By Alexa CawleyBusiness Entrepreneurship Marketing Management

Alexa, Grow My Business by The Friday Society episodes

August 20, 202129. The Decision Not To Scale, & Being Great Co-Founders for 13 Years with Studio47 Pilates
Hey all!! In today's episode, I chat with Elizabeth & More, co-founders of Studio47 Pilates in Rhode Island! They've been in business together for over 13 years (!!) and are giving us all of their tips on being co-founders, playing the long game, and deciding not to open another studio. I hope you love it!!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
36 min
August 13, 202128. Go Viral on Instagram with Humor, Knowledge, and Value, ft. Cory Ruth, MS RD
Hey everyone!! I am super excited to bring you today’s episode with Cory Ruth, MS RD, and founder of The Women’s Dietitian! Cory is an amazing business woman, and has grown her instagram community to almost 100K through hilarious, but informative, content. This episode discusses:
How little information there is on women’s hormones and how Cory is combatting this through social media
How she deals with uneducated influencers on instagram
The importance of infusing humor in your social media strategy
Her tips on scaling a group program, like her mega-successful program, get pregnant with PCOS
The power of testimonials in small business
To follow Cory on Instagram and learn more about her courses, click here
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
48 min
August 06, 202127. How to Master Sales with Vanessa Severiano
Hey everyone! Super excited for you all to listen to today's episode with Vanessa Severiano. You'll hear in the episode, but Vanessa and I connected earlier this year because our businesses are similar, but one thing I really admired about her was her extensive training in sales. After hearing from many clients that they wanted to get better at sales for their fitness business, I knew I needed to have an expert in this field, and Vanessa fits the bill!

We talk about:

The difference between sales and marketing and how you need to learn both as different skills
Her top tips for small businesses to increase sales
How to identify your key differentiators as a fitness business
The best methods for client relationship building and making the sale
How you can train your team and instructors to have these sales conversations when you’re not always there
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
38 min
July 30, 202126. How to Define Your Purpose with Ashley Wray, CEO of Mala Collective
From the second I sat down with Ashley, we had an immediate connection. We were wearing the same hat, immediately both spilled about how we’re housesitting for friends while going through breakups, and bonded over our current goals. And this was all before we hit record. I LOVED recording with Ashley - hearing about how she built Mala Collective (one of the most successful mediation focused companies of the last decade), her founder story, and the way she ensures she, and her coaching clients, are living within their purpose is something I will take with me always.
I hope that you guys love this episode, and don’t forget, Mala collective is graciously giving one meditation fusion ($258 value) to a lucky listener!! Either write a review on apple podcasts, or share the episode to your social, and you’ll be entered to win!
Love you all! Hope you love this one like I did.

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
57 min
July 16, 202125. Building a Boutique Fitness Empire ft. Simone De La Rue
Hey everyone! We have an amazing episode for you today - I was able to sit and chat with Simone De La Rue, CEO and founder of Body By Simone, celebrity trainer, and honestly just amazing female entrepreneur. The episode was so refreshing - Simone's company is coming off of a REALLY hard pandemic year, and her honesty and ability to show up as her authentic self was so inspiring to me.

We go over:
When you have one person show up to class and how to handle that
What you need to know about marketing group fitness classes vs. private clients
Knowing how to pivot your business goals when situations change
How to find the faith and trust in your team to carry out your mission
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
40 min
July 09, 202124. Wellness, Being Real, and Building Community with Jess Sims
Hi guys! I am SO stoked about this episode. Jess Sims and I get into so much about how to stay motivated, how health-focused companies need to start showing up for their instructors, and so much more.

Topics discussed are:
The term “overnight success” and how detrimental that is to hard work
Taking time off as a fitness instructor, and how hard that can be
The importance of minority representation in fitness
Peloton behind the scenes - aka who does the hair & makeup, possibility for a blooper reel, etc.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
50 min
July 02, 202123. 10 Minutes a Day to Becoming a Better Leader, with Orange Theory's Heath Ellenberger
Hey friends! Today we're joined by Heath Ellenberger, an Operational Partner/ Franchisee for Orange Theory, and a recent book author of 10 Minute Leadership. Heath has amazing experience managing many employees, and he's bringing his tip to you guys. We cover:
Heath's book, 10 Minute Leadership, and his journey writing it
What sets companies like Disney and Orange Theory apart
His advice managing multiple studio managers
Learning how to identify a candidate's personal values in the interview process
Setting boundaries with direct reports
To get his book, click here!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
42 min
June 25, 202122. Why You Need A Better Referral Program, with Cut Seven Owners, Alex & Chris Perrin
Hey Everyone! Super excited for you to listen to this episode with Alex and Chris Perrin, married couple and co-owners of Cut Seven in Washington DC! In this episode, we get into:
Tips for married business partners
The power of referrals in their business, and why they run bring a friend Classes multiple times a week
Why their intro pack is 7 classes
Why they got kicked off 6 parks for outdoor classes ;)
How they operated as at-risk business owners during COVID
Their motto, team over self
What you need to consider before opening another studio
You can find them here! Enjoy!

Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
38 min
June 11, 202121. Lessons from fitness's favorite bad ass ft. Ash Wilking
Hey everyone! I am SO STOKED to bring you today's episode with Ash Wilking, a real life bad ass in the fitness scene. Ash is a small town Louisiana native firing up the New York City fitness scene. An athlete with over twelve years of martial arts experience, a second degree black belt in Tae Kwon Do, top ranked triathlete, competitive swimmer, NIKE MASTER TRAINER and Instructor at Rumble , Ash is your go-to fitness guru.

She recently launched Ash Fit, and was quickly named the 2021 Best Fitness App for Abs by Women's Health Mag.

We talk about everything from managing your time to really understanding how everything on social media has so much more to it.

LINKS:
To check out Ash Fit, click here!
To listen to the playlist we chat about, click here!
Resources!
To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
48 min
May 21, 202120. Alana Kessler on Hormone Balance, Ayurveda, & Optimal Well-being
Alana Kessler is a registered dietician, clinical nutritionist, and expert yoga teacher with 20 years of experience supporting busy people to finally heal their chronic health. I’m thrilled I was able to sit down and speak with her about her career paths that led her to where she is today: the founder of Be Well by AK.

We discussed her journey to holistic health, Ayurveda, how to balance hormones naturally, the nervous system, and optimal well-being for longevity.

Check out By Well By AK HERE!

To get $50 off of Alana's course, use code FRIDAYSOCIETY50 on these 28-day courses

Amazing Friday Society Partner Resources:
To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. To view all of my free resources, click here! Take the free quiz to find out What's Missing From You Marketing
51 min

About Alexa, Grow My Business by The Friday Society

From the publisher's feed

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible…