Today's episode dives into the crucial role of tailoring your marketing and negotiation strategies to fit your specific avatar.

Have you ever wondered why some businesses excel while others struggle? A big part of the answer lies in how well they understand their audience. Dan and Mason explain why it's important to know who you're talking to in your business — how to align your marketing and negotiation tactics to the people you want to reach.

Listen as you learn how to make your strategies work for you and your customers. So, don't miss out! 

What we learned from Dan and Mason in this episode:

- Why aligning both your marketing and negotiation strategies with your specific avatar is extremely important in any kind of business

- How to individualize your approach based on the audience that you're attempting to market to

- Why building your avatar comes first before negotiation 

- Why sales and negotiation tactics aren’t one size fits all

- The importance of building credibility, trust, and legitimacy during the negotiation phase

- How building rapport can dramatically increase your sellers’ buy-in

- The power of ‘silence’ in a negotiation

- Practical and highly effective negotiation tactics in buying and selling land

- How to identify and take advantage of those ‘little buzzwords’

Notable Words From The Episode:

The most important thing about this business and kind of any business, is you need to individualize your approach based on the audience that you're attempting to market to. -Mason McDonald

Negotiation should only start once you're actually speaking with your avatar. -Dan Haberkost

Connect With Us:

Mason McDonald

LinkedIn: https://www.linkedin.com/in/mason-mcdonald-748110113/

Website: https://www.coachingwithmason.com/ 

Dan Haberkost

LinkedIn: https://www.linkedin.com/in/dan-haberkost-68b03371/ 

Website: www.danhaberkost.com

Podcast:

YouTube: https://www.youtube.com/channel/UC9k29EM05guNetre9OufydA 

Email: [email protected]