47: In this episode of The Real Deal with Neil, I sit down with brothers Max and Lucas Canevaro to unpack how they built a U.S. land investing business while living outside the United States and how AI is completely changing the way they find and underwrite deals.
Their business once generated roughly 500 leads per month and sent tens of thousands of mailers, but scaling lead volume also scaled their expenses, systems, and team. Eventually, they realized they couldn't simply do more. They had to do things differently.
Lucas explains how they built AI agents that underwrite land before they ever send a mailer. Instead of marketing to thousands of loosely qualified properties, their system evaluates markets, county regulations, subdivision potential, parcel characteristics, and other deal criteria first. The goal is simple: only spend marketing dollars on land they already know they want to buy.
We also talk about why they've shifted toward larger minor subdivisions and land-home packages, why AI won't remain a competitive advantage forever, and why human relationships may become even more valuable as automation spreads.
Max and Lucas also share an important lesson about adapting your real estate strategy: become excellent at what works today, but keep part of your time and resources focused on learning what might work tomorrow.
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