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Improving click-through rate is the fastest way to grow sales on Amazon. Most sellers still focus on conversion, but small changes to your product’s main image can drive immediate traffic growth. Learn how click and impression share reveal where to spend more or improve visuals.

Ready to stop getting ignored? Let’s overhaul your main image and turn impressions into clicks: 

Not sure why your sales are stuck? Find out if your main image is killing your clicks, schedule a strategy session: https://bit.ly/4jMZtxu

#AmazonSales #CTRStrategy #EcommerceTips #AmazonListing #MainImageCTR

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Stop wasting ad spend, download the PPC Guide that actually drives results.https://bit.ly/4lF0OYX

Want more traffic to your listings? Grab the SEO Toolkit that shows what really works: https://bit.ly/457zjSl

DTC isn’t optional anymore, book your call to grow your brand with a DTC strategy that converts: https://bit.ly/4kOz6rr

Don’t wait for a disaster, get the Amazon Crisis Kit before problems hit: https://bit.ly/4maWHn0

Timestamps
00:00 - Why Click-Through Rate Matters in 2025  
01:23 - The IAP Funnel: How Sales Happen on Amazon  
02:52 - Amazon’s Real-Time CTR Data with Search Query Report  
04:44 - Traffic vs Conversion: Where Sellers Should Focus  
06:39 - CTR Case Study: High Clicks, Low Impressions  
07:52 - Fixing Low Click Share with Image Changes  
09:42 - Real Image Test with Five Agencies  
12:01 - Why Keywords Matter More Than Brand Names on Packaging  
14:00 - Finding High-Sales Keywords for Image Optimization  
16:00 - The Real Reason Your Image Isn’t Working  
18:00 - Best Practices for Supplements and Main Image CTR  
20:26 - Summary: Make Your Keyword the Focus for CTR Gains
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