My Amazon Guy

Amazon FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo 03/30/2022


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00:00 Amazon FBA Weekly Q&A - 03/29/2022
10:47 AMZ charged me $2000 more than my PPC spent under "Advertising Regulatory Fees"
13:05 Can you explain what it means to parent ASINs together? How to do it, and how does it differ from adding a variation to a listing?
16:43 If A+ content isn’t indexed, and the product description doesn’t show when A+ is used, should you wait to assign A+ to a new ASIN until the product description keywords get indexed?
19:19 I have a Turkey-based business. Would you suggest I change the business locations? This is a lot of fees over PPC spend. I spend around 10k per month.
20:40 Can we use different titles for each child ASIN?
22:16 But what does it mean to parent ASINs together?
25:11 Can you show an example of a listing that has 2 ASINs parented together?
26:43 How to get a strike-through price for a new listing? I have filled the relevant fields but it doesn’t work.
28:23 My product is in Handmade but there isn’t a handmade category that corresponds to the competition’s non-handmade category (decorative trays). Closest I can get is Handmade - Gift Baskets.
31:31 Can you rank from top to bottom which fields carry the most SEO weight/juice? Including A+ content
32:14 Steve Pope says when doing product research, to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?
34:49 How much do you recommend for PPC daily budget when launching?
36:16 How can we have Amazon automatically remove all FBA returns so that we could determine whether it is sellable or not?
39:29 I sell an item set, primary item A with secondary (accessory) item B. PPC KW which relates to the secondary item performs far better than KW relating to the primary item.
42:12 Currently we have 2 approved separate Amazon accounts we've had for years. I want to merge them into one account for logistic purposes. Would I lose the reviews from the account I merge?
43:42 ​Is there a typical time range for keywords to be indexed? Would you expect to be at 1000+ within a week or month assuming a fully optimized listing?

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