Welcome to episode 56 of the Lunch with Norm Podcast. Today I am joined by Darrell Paterson - a PPC wizard and co-founder of Sponsored Profit. In this episode, Darrell and Norm recap Amazon's Prime Day 2020. Darrell explains the different strategies Amazon FBA sellers used this year to get the most out of Prime Day. In this episode, we dissect what worked and what didn’t. But most importantly, we talk about the things we can implement for the rest of Q4 including Black Friday and Cyber Monday. Get ready to take some notes. This episode will be full of actionable advice and PPC strategies for a successful Q4! Relax. Enjoy the show.