My Amazon Guy

Amazon PPC Strategy: When to Adjust Your Bids


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Amazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales.

Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G 

#AmazonPPC #AmazonAds #AmazonFBA #PPCStrategy #AmazonSellers

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How Often to Change Amazon PPC Bids
00:30 - Weekly Bid Checks for Growing Campaigns
01:05 - Use 30-Day and 60-Day PPC Data
01:40 - Amazon Reports and Longer Data Windows
02:10 - Find Bleeding Keywords in Campaign Manager
02:41 - Lower or Pause Bad Amazon PPC Keywords

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My Amazon GuyBy Steven Pope

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