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00:00 Amazon PPC Tutorial: Lower ACOS 💥 Higher Sales
00:26 Strategies to increase your sales and decrease your ACOS
00:48 Compare the Search Term Keywords and the Current Exact Keywords.
Check if you are able to target those keywords or not.
01:10 Get data from the Bulk Report and filter the enabled Exact match keywords.
02:00 Download Search Term Report for Sponsored Products only
03:49 Place the Search Term Keywords and Current Exact Keywords in one file.
03:54 Use VLOOKUP to easily check which keywords are being advertised.
and which are not.
05:08 The keywords that you should be targeting are the ones that are not being advertised.
06:20 Find the keywords you are organically ranking for between 10-50 or 20-50.
07:00 Click on Cerebro to show a sample of one of our ASINs and keywords that we need to focus on.
08:10 Exported data from Helium10 to get Strikezone keywords.
08:48 Strikezone Keywords vs Current Exact Keywords.
10:51 Utilize the Search Query Performance report keywords as an exact match.
13:15 Check if you are targeting low ACOS Sponsored product targets in Sponsored Brands.

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