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00:00 Amazon Product Research (Top Mistake you should Avoid)
00:50 Discouraging reliance on data for product research and selection
02:13 The problem with using tools for product research
02:39 The fidget spinner phenomenon and its consequences
03:08 The importance of understanding the consumer and their needs
03:23 The example of Dude Wipes as a successful brand
05:00 Customer-centric questions for product expansion
05:20 Using frequently bought together for product research
06:56 Using Smart Scout for product research.
07:44 Sticking to what you know and being your own customer avatar.
08:35 benefits of Expertise and Experience in product development and communication with manufacturers
08:53 Importance of customer avatars and targeting specific demographics for marketing
10:30 Examples of product niches and customer preferences.
13:23 Overview of MAG AI and how to use it.

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