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YouTube Link: https://youtu.be/HOAL3UL1gJE

Yoni Kozminski is the Founder & CEO of Escala, MultiplyMii, and several successful, yet less noteworthy ventures He is helping scale digital agencies, eCommerce, and amazon businesses. He is a key player in establishing eCommerce Businesses, systemizing them, and staffing them. He is a host to the most successful scales in the eCommerce industry. A firm believer that in life, it must always win/win. If at any stage someone is getting ‘the better end of the bargain,’ there is no partnership there.

00:00 Amazon Real Talk Live Q & A with Steven Pope and Yoni Kozminski
00:59 Why do you think your organization has been successful?
02:53 How do business owners keep up with Amazon changes?
04:32 How long did it take you to take Level 10 meetings going on?
07:36 Hardest thing to adapt?
08:58 Have you ever hit all your rocks or do you have line 5 years of dev work in your future?
12:33 Was there one particular thing that you missed when you were trying to get on eos and traction when you were starting?
17:51 What's your favorite core value that you guys rolled out?
20:45 It's hard to narrow it down to 5 core values, how did you find it?
24:13 I request you remove system space and internet speed from the job application on My Amazon Guy.
26:11 What do you think about Amazon Japan?
26:52 If we generate sales organically on 10 to 15Kws then we stop PPC or continue?
28:31 Only have 15 reviews so far so social proof not as strong for the higher volume KWs.
29:08 What are your thoughts on inventory slashes?
29:30 Is there a system for price increase (in bulk) to include raising an AMZ "reference price"?
31:18 Is Seller Support running your YT live?
32:37 Example of a Department Accountability Chart
37:04 How does somebody create an accountability chart when they start?
37:52 When structuring "client facing" KPIs, what are a few key metrics your are pushing to less knowledgeable clients to show their current wins/losses?
41:49 4 things we discuss during a client meeting
42:39 Selling zero nicotine disposal wipes. Has a total 5 reviews and 3 of them 1 star rating. Should delete the listings and create a new one or just continue?
43:21 How to deliver the bad news when things didn't work as planned?
45:47 Is there a way to get a CSM for a smaller account w/o Amazon contacting you directly to offer a CSM?
48:36 Where can Yoni be contacted?
48:51 SOP book recommendations

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