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Amazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and misrepresenting Prime Exclusive Discounts.

This misinformation can hurt your conversions, especially during high-traffic events like Black Friday and Cyber Monday.

What You’ll Learn

- Why Amazon Rufus price history is inaccurate
- How Rufus differs from Keepa’s price tracking
- How incorrect price history reduces conversion rates
- Why dynamic pricing may backfire under the new system
- What sellers should do to protect pricing perception

If you rely on deal perception, strikethrough pricing, or coupons, Rufus could distort how your discounts appear to shoppers. This video breaks it all down with real client examples.

#AmazonSeller #AmazonFBA #AmazonNews #AmazonUpdates #amazonpricing 

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