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I’m joined by Gregg Rosenfield who is a former Clear Channel executive and owns his own media company. Gregg has been dabbling with Amazon for the past 2 years.

• Clear channel
  • Prime Time - 275 employees
  • 22 P&Ls. Each newspaper had its own P&L.
    • Find the trends.
    • You have a plan.
    • Budget goes down on paper. Budget to actual. Plan for that month, then what actually happened?
  • Top Line Revenue - hard part.
  • Control expenses is easy. 
• Amazon
  • 4 models in Amazon
    • Wholesale
      • Gregg’s preferred model for his lifestyle
    • Retail arbitrage
    • Online arbitrage
    • Private Label
  • What do you wish you had known when you started out?
    • At Clear Channel I had a technical person helping me. 
    • Wish I had more technical experience.
  • What are you curious about right now?
  • What’s something you’ve failed at?
    • Brand grating issues cost $1,000 to resolve on barbie dolls.
    • Amazon.com showed up in buy box on shorts
  • What have you enjoyed the most about selling on Amazon
• Coming up podcast on practicing not just pontificating 

Get amazon consulting at www.myamazonguy.com

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