My Amazon Guy

Amazon SEO & DTC: How to Scale Outside the Marketplace


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Direct to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels for brand growth.

Stop letting Amazon own the customer relationship, get a growth plan built before one policy change hits your brand: https://bit.ly/4jMZtxu

#AmazonSellers #EcommerceGrowth #ShopifyStrategy #AmazonFBA #BrandGrowth

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why Amazon Sellers Need Brand Control
00:31 - Customer Data and Margin Problems on Amazon
02:13 - Amazon and Website Pricing Strategy
03:32 - Creative Refresh for Ecommerce Ads
06:47 - Paid Media Funnel for Brand Growth
10:41 - Using Amazon AMC for Lookalike Audiences
11:50 - Email and SMS System for Retention
14:00 - Website Optimization for More Sales
18:32 - Amazon Pages vs Ecommerce Websites
19:59 - Inventory and Fulfillment Setup
21:29 - Tracking, Pixels, UTM Tags, and Attribution
24:17 - Retention and Customer Lifetime Value
25:45 - Customer Experience That Can Beat Amazon
27:02 - Common Ecommerce Growth Mistakes

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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My Amazon GuyBy Steven Pope

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