This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. 

The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it. 

The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead.

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