In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features  include three different options which can be really confusing at first. These new options include fixed bids, dynamic bids (down only), and dynamic bids (up & down). Bid+ has been replaced by a couple new options as well! What's the best way to approach these new features? What settings should you be using for optimal results? What issues could you run into with these new bidding options and how can you avoid said issues? Listen along as we give an in-depth first look into Amazon's new bidding features!