What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns while also cutting down on wasteful spend. However, negative keywords can be really dangerous in your account if you're not fully aware of what they do, which types you should be adding, and when you should be adding them. These are essential details which can really make or break a campaign's performance! If the concept of negative keywords is confusing for you at all or if you haven't implemented them in your account just yet, this episode's for YOU.