
Sign up to save your podcasts
Or


Today, Mike & Brett talk about the age old questions:
Mike & Brett have thought about this topic for nearly 15 years combined - and in this episode we share those details & learnings.
Bidding on your competitors' branded keywords is bold. Doing so lets you repeatedly steal away market share from other brands in your niche - potentially attracting long term customers to your brand. However, it's not all sunshine and rainbows in the world of branded keywords. Sometimes, your competitors can fire back. This leads us to the question; is bidding on your competitors' branded keywords worth it? Is it profitable? SHOULD you do it? What happens if things backfire and your competitors start bidding for YOUR branded keywords? Listen in as Mike & Brett discuss all things branded keywords and (hopefully) put your worries to rest. See you in the Badger Den!
By The PPC Den4.9
9898 ratings
Today, Mike & Brett talk about the age old questions:
Mike & Brett have thought about this topic for nearly 15 years combined - and in this episode we share those details & learnings.
Bidding on your competitors' branded keywords is bold. Doing so lets you repeatedly steal away market share from other brands in your niche - potentially attracting long term customers to your brand. However, it's not all sunshine and rainbows in the world of branded keywords. Sometimes, your competitors can fire back. This leads us to the question; is bidding on your competitors' branded keywords worth it? Is it profitable? SHOULD you do it? What happens if things backfire and your competitors start bidding for YOUR branded keywords? Listen in as Mike & Brett discuss all things branded keywords and (hopefully) put your worries to rest. See you in the Badger Den!

211 Listeners

8,876 Listeners

528 Listeners

2,660 Listeners

37 Listeners

107 Listeners

321 Listeners

602 Listeners

95 Listeners

6 Listeners