On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den!

Show Highlights:

1:47 An introduction to Kiri Masters

4:43 Overview of Amazon Ads and Amazon DSP

9:30 A quick rundown of Amazon Ad product definitions

10:56 Amazon Display Ads

15:30 How to manage Sponsored Products and DSP

17:48 Some use cases for DSP: Targeting and Placements

20:45 The purchase side of DSP

25:07 The silver lining to DSP

26:29 How large companies use DSP

27:55 How to allocate your advertising budget

28:20 Closing