On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den!

Episode Highlights:

3:00 Introduction to guest Scott Needham

5:38 Amazon coupons overview

8:20 How to start incorporating coupons into your strategy

10:47 What types of products need coupons

13:30 Can you overdo it with coupons?

15:17 Trying to game the system

17:37 How to convince your boss to try coupons

20:54 Common mistakes

22:57 Everyone should give coupons a shot

25:33 Have your cake and eat it too

26:33 Coupons are the new kid on the block

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