On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den!

Episode Highlights:

2:15 Evolution of Amazon PPC

4:04 Avoiding overhyped clickbait

5:35 Account history significance

8:30 Expectations for a brand new product

11:10 Accounts on an upward trend

12:45 Downward trend accounts

15:35 Shoot to move 1 number

16:15 The PPC Triangle

19:00 Know your primary goal

22:50 The typical 30 day cycle

25:55 Questions to ask yourself

Get all of our episodes and show notes at adbadger.com/podcast

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