On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den!

Episode Highlights:

2:50 About our guest Lukas Matthews

5:45 Commodity vs. unique products

10:55 Goal-setting for commodity products

13:30 Aim for discovery instead of sales for unique products

16:50 When to use a laser or a shotgun for your keywords

21:30 Controlled vs. uncontrolled clicks

22:53 Find keyword trees for commodities

24:25 Long-tail, niche keywords are better for unique products

27:55 Saturate everything above the fold

29:00 The real value of Lightning Deals & coupons

34:20 Find Lukas at Twin Scroll Marketing

Get all of our episodes and show notes at adbadger.com/podcast

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