On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den!

Episode Highlights:

4:44 Introducing Coran, founder of the TheFBABroker.com

8:10 When is the right time to start thinking about selling?

10:53 Unoptimal times to sell

12:06 The mindset of value buyers

15:33 Strategic buyers in the Amazon niche

17:30 Does advertising play a role in the selling puzzle?

20:20 Reducing percentage of wasted spend

25:00 How do buyers view advertising expenses?

26:02 The diminishing value of ACOS

31:55 What to do if you have weak advertising margins

34:25 Breaking down your ROI channels

36:20 Businesses with significant advertising spend

39:14 Project your industry's long-term future

44:40 Pro tip: Think like an investor

Get all of our episodes and show notes at adbadger.com/podcast

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