The PPC Den: Amazon PPC Advertising Mastery

AMZPPC #84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”

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Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it?

On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.

We’ll see you in the Badger Den!

Episode Highlights:

  • 1:10 Intro
  • 3:10 What is Suggested Bid?
  • 6:20 Who will use Suggested Bid?
  • 13:20 A breakdown of Suggested Bid
  • 20:10 Testing the Suggested Bid feature
  • 24:50 Should you use Suggested Bid?
  • 31:00 Closing thoughts

    • Links & Resources

    • All our episodes and show notes are available at https://www.adbadger.com/podcast
    • Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd
    • New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/
    • Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo
    • Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch

      • Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

      Podcast edited by Pedro Moreno

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