This week on the Evolution of Medicine podcast, we dive into a topic that weaves together many of the threads we've been exploring over the last few weeks. We've talked about AI and its rapid rise. We've talked about cognitive decline and the extraordinary possibility of reversing it. And we've talked about what it will take to get there on an individual practice level.

But this week's episode brings those themes together in a way I didn't expect.

A friend recently sent me what looked like a legitimate video commercial, featuring credible, household-name figures like Dr. Sanjay Gupta and Anderson Cooper. At first glance, it looked polished, believable, even authoritative. But as you'll see in the episode, not everything is as it appears. In fact, almost nothing is.

And that's the point.

We are moving into a world where AI blurs the boundaries between truth, reality, and persuasion. Where advertising looks like journalism. Where journalism looks like entertainment. And where the only thing we can count on is that we need better tools, better communities, and better critical thinking to navigate what comes next.

This episode unpacks what that means for medicine, for cognitive decline, for health creation – and for the evolution of our entire ecosystem.

I think you'll find it interesting… hopefully funny… and definitely insightful.