Danielle and Whitney sit down with Annie Jackson, the visionary co-founder and CEO of Credo Beauty, to talk about what it really means to shop, live, and create consciously.

Annie shares the story behind Credo’s industry-changing clean standards, why greenwashing remains such a challenge, and how transparency and radical honesty are the future of the beauty industry. They dive deep into the evolving consumer mindset, how education plays a vital role in shifting behavior, and why now is finally the right time to connect nutrition and skincare.

As Sakara’s new Beauty from the Inside Out supplements debut on Credo’s shelves, this conversation explores how ingestibles are reshaping the beauty conversation—from gut health and glow to cellular nourishment and long-term wellness. Whether you’re a beauty lover, wellness junkie, or simply someone seeking better-for-you products, this one is for you.

Annie shares: 

Why clean beauty still lacks universal standards—and what Credo is doing about it

How Credo vets brands with science-backed rigor and radical transparency

Why clean beauty is a kindness to your skin, biology, and the planet

What makes Sakara’s supplements a first-of-their-kind for clean beauty retail

The future of beauty: from topicals to nutrition, and everything in between

Check out the video version on the Sakara Life YouTube channel here: https://youtu.be/zImQTFetj24

About Annie: Annie Jackson is a beauty veteran that has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estes Lauder and then was later recruited to be one of the early members of the team that launched Sephora USA and Japan. Annie went on to roles in global product marketing and merchandising for Benefit Cosmetics as well as Sephora inside JCPenney. Annie’s unwavering commitment to change the way people think about what they put on their skin, and a quest for cleaner options for everyone has fostered a new generation of beauty brands and fueled a clean beauty movement.