In this short but urgent episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals a brand-new reason to stop ghosting your email list: AI. After a conversation with her friend and former coach, Roberto Candelaria, Liz learned how generative AI tools inside inboxes (like Apple Mail and Google) are now summarizing emails — and how that can hurt your deliverability if you're not emailing consistently.

Episode Highlights

• The story that started it all: Liz's friend Roberto noticed Apple Mail's new AI-generated preview text summarizing his emails instead of showing what he wrote.

• A wild discovery: when a mutual friend named Nicole (who hadn't emailed her list in nearly a year) sent him a message, the AI preview didn't summarize her content — it simply read: "Unsubscribe option available inside."

• Liz's theory: because Nicole hadn't emailed consistently, inbox AI didn't have enough data about her sender reputation or relationship with the subscriber.

• Liz's takeaway: consistency isn't just about audience trust anymore — it's about training AI to recognize you as a legitimate sender.

• Her rallying cry to email more often: "Get your butt in the chair. Put your fingers on the keyboard. Type up your newsletter!"

• Reminder that her Email Marketing Membership includes weekly newsletter templates — perfect if you struggle with what to say.

Key Takeaways

• AI is changing email deliverability: Inbox tools now use generative summaries that can impact visibility.

• Consistency = credibility: Regular emailing builds data and trust with inbox algorithms.

• Don't ghost your list: Inactivity could make AI label your emails as unsubscribe-worthy.

• Leverage tools wisely: Use AI to personalize your newsletters — not replace your consistency.

• Stay visible: Keep emailing so subscribers — and inbox AI — remember who you are.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM