Struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I reveal the tendency to undercharge, rather than overcharge, and the signs to look out for.

- Why we fall into the trap of undercharging, particularly at the beginning of our business journey
- When busy and burnt out can be a sign that it's time to re-evaluate your expertise
- How undercharging can attract the wrong clients, not the right ones
- When your audience doesn't value your offer enough to commit to it and how finding the 'uncomfortable price point' promotes action
- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite
- When the offer price does not accurately reflect the effort you put in and value you provide (and so resentment sets in)


SHOW LINKS:
- Want to know more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more
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- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
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- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
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