'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete Hi, this is Brian. Welcome back to another Areté +1°, a micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'. 451 ideas in this 1,000+ page book. Hope you enjoy it if you get it. Here's one of my all-time favorite ideas. I say that a lot because I've got a lot of all-time favorites, but this one's tied for first as well! Literally, fundamentally changed my own life. Here it is.