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Video best practices for Amazon.  What makes for a good video and how much should I invest in it? My name is Steven Pope and this is the My Amazon Guy podcast. Now joined by Dave Taylor of AskDaveTaylor.com and YouTube Channel. 22,000 subscribers. Teaches graduate marketing classes at the University of Denver. His website has been online for more than a decade where he covers a wide range of technical Q&A and consumer electronics reviews.

• Show don’t tell.
• Why did you get into doing what you do?
• What makes for a good video?
  • Good lighting and good audio
  • Voice/communication delivery or good editing
  • Closeups of the product
  • Watch how the pros do it
  • Clean up the clutter.
  • Person on camera talking about it - cut to shots. 
• Video length
  • Dave does review videos. So his videos are longer.
  • But on Amazon - quick product review - show product easy and quick in and out. 360 view.
• Show and tell
  • Common problems - what the product solves
• How have videos changed for marketing in the past couple of years?
  • One thing to say before and after. 
  • Choose your own adventure technology coming out.
  • Personalize video content
• How do I get started with video production for Amazon?
  • Shoot 2 videos
    • Long - YouTube
    • Short - Amazon
• Story of “Will it Blend?”
  • Nothing this blender can’t blend.
• AskDaveTaylor.com - contact Dave and mention MyAmazonGuy for a discounted video rate.

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