Today I'm answering a question from a listener to wants to know how to troubleshoot the unsubscribers from his email list. While there will always be people who unsubscribe from you, in this episode I share the common reasons why they do and how you can mitigate these.

- The importance of looking at the number of unsubscribers within the context of your email list size.
- How understanding *why* people are unsubscribing can you clues about their expectations.
- Why matching their expectations for your emails is important.
- Why meeting your unsubscribers where they're at now is what creates valuable email content.
- How changing your perspectives about unsubscribers will help you to see what they really mean for your business.

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