If you've ever felt overwhelmed by the need to become a mini media company or puzzled by the seemingly elusive nature of virality, you’re not alone. In today's episode, we're tackling one of the most challenging yet crucial aspects of launching a new product—building your audience. While many entrepreneurs love creating amazing offers and designing funnels, audience growth often falls by the wayside. Join us as Julie and Cathy discuss the hurdles associated with audience building, share their personal frustrations, and examine the truth behind going viral on social media. Whether you're a seasoned business owner or just starting, this episode is packed with valuable tips for leveraging your online presence to explode your business without the pressure of being a massive social influencer. Get ready to feel inspired and energized as we unveil the secrets to successfully growing your audience for a lucrative business.