Nir Eyal is a superhuman who writes, consults, and teaches about the intersection of psychology, technology, and business. He's been with his wife for 18 years, and has a beautiful teenage daughter.

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

In this episode, Nir is going to talk about the psychology behind distraction, why we don't do the things we know we should do, and how to make time for traction and plan your day with intent.

KEY TAKEAWAYS:

• What do we mean by the word distraction?
• Why all behavior is stimulated by desire to escape discomfort - mastering internal triggers and understanding the reasons for your distraction.
• How to deal with external triggers, particularly the stuff you can't plan for.
• How to keep on the same page with your wife and kids, and what does an indistractable home environment look like?
• The difference between distraction and diversion - incorporating spontaneity into your schedule.

QUOTE

"There is no distraction that we cannot defeat by planning ahead." - Nir Eyal

EPISODE RESOURCES

• Nir Eyal - Indistractable: How to Control Your Attention and Choose Your Life
• Nir Eyal's Blog and Website
• Other Useful Resources for Managing Distraction
• Self-Determination Theory
• Schedule Marker Tool
• Distraction Guid
• Habits vs routines article

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