In this episode, Tanner takes the stage at EVOLVE to break down exactly how businesses can win with social media. From showing up consistently to staying authentic, Tanner shares actionable tips that helped him build a powerful online presence—and how you can do the same.

This episode is all about using content to build connection, credibility, and community. Whether you’re just starting out or looking to level up, you’ll walk away with strategies to grow your brand through content that feels real and resonates.

[7:00] Why social media attention matters—and what it means for your business
[10:10] “Just post”: The power of consistency and commitment
[16:16] Scheduling content to stay top-of-mind
[17:07] Doing the research to show up smarter
[29:29] The secret to standing out? Be yourself
[36:27] How to attract the right people to your brand

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!

Go to http://indera.co/prompt to access the prompt