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• 00:00 - Becoming Teflon in the face of rejection and setbacks
• 01:34 - Being detached from the outcome in sales
• 03:18 - The power of social proof in negotiations
• 04:53 - Having multiple buyer inspections for negotiation leverage
• 06:10 - Perceived value in real estate and marketing
• 06:44 - Joining the Real Estate Gym

 Quotes:
 
*   "The more I didn't want the deal, the more they wanted the deal. Care, but not too much."

*   "Smart agents always do multiple buyer inspections. It gives you power in your negotiations."

*   "Wine, like water, is just an odourless liquid. But one of them you buy for $20, the other you get for free. It's all about perceived value."