Beast over Burden powered by Barbell Logic

Hypertrophy: life after 5s.

Is it real? Can we really pursue muscle growth over weight on the bar. How does programming change? Why do people make this shift? Will you have to change your wardrobe?

Andrew & Niki answer these and many more questions.

Check out the Barbell Logic podcast landing page.

Hypertrophy: Life After 5s

For many, after some time (often a couple years) of pursuing strength above all other adaptations, grinding away on heavy weights in the 1-5 rep range, the sweet call of hypertrophy whispers softly on the wind: "hypertrophy, hypertrophy."

Do you answer the call?

Yes, yes you do.

Pursuing muscle growth is a reprioritization in training, that still follows the basic idea of simple, hard, effective.

It means more sets close to failure, and a greater amount of stress from accessory lifts (and maybe...gasp...machines).

Hypertrophy: life after 5s...it can mean a new wardrobe, more food, different rep ranges, different exercises.

Learn more, and come learn the way of the beefcake.

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Matt explains, in detail, how to start your own business. Seriously, you can be a business owner today following these steps.

This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE.

Here is Matt's presentation on how to officially start a business.

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How to Start A Business

This applies to starting a business in the United States. If you're in another country, the specific details differ. That being said, find out what those simple steps are, and go crush them.

There are 3 steps to start a business in the United States.

1. File an Articles of Organization in your state (LLC)
2. Get an Employer Identification Number (EIN)
3. Open a business bank account

File an Articles of Organization in You State

Do this online, not on paper, to avoid delays.

To begin, Google search "Articles of Organization + [your state]." When sorting through the results, make sure it's the Secretary of State official government website (e.g. .sos.mo.gov).

You may need to Register as an Agent with your State (free). Do a quick business name search (in State) for conflicting names. You likely should also search the US Trademark Office.

"Register a Business" or file "Articles or Organization for a Limited Liability Company."

You just completed Step 1.

Get an Employer Identification Number (EIN)

This is essentially a Social Security Number for your business.

Go to this website. Click on "Apply Online Now" and answer the questions.

It's easy, free, and fast. Don't overthink or stress out about the questions - just answer them to the best of your abilities.

Step 2 is done (that was fast)!

Open a Business Bank Account

Pretty much all you need to complete this step are documents from the first 2 steps.

Gather your Articles of Organization, EIN, personal identification, and maybe an Operating Agreement.

You should only need an operating agreement if you have a partner. That being said, you can use this template. An operating agreement answers simple questions about ownership percentages, initial personal investment, etc. Again - don't overthink it. Answer to the best of your abilities.

Matt recommends setting this business account up with a local bank. Why!? Because to a local bank, you can be an actual person whom they've met. This may help, if you need to acquire a loan or some other issue arises.

Okay, you've completed step 3. You're a business owner.

Using Your Business Bank Account

Once you have the account open, deposit all coaching revenue into this account.

All business and business-related expenses should be spent from the business bank account (tax free - these expenses come right off your income so that you don't pay taxes on that income).

Below are some business expenses:

• Equipment (lifting gear)
• Travel
• Mileage
• Car used specifically for business
• Laptop for online coaching
• Internet for online coaching
• Business meals (50% tax free)
• Marketing expenses

Additionally, if you have a home gym and/or home office that square footage is tax deductible each year for things like utilities and renovations.

If you are a sole proprietor, you may pay yourself anything you want out of the business bank account (best practice is to write a check with "payroll" in the memo line for easier accounting).

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Sustainable over optimal - keep this in mind with your fitness, nutrition, and other self-improvement plans. Sustainability is more important than optimization.

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Sustainable over Optimal

Too much ink has been spilled over the perfect weightlifting program, best powerlifting programming, optimal bodybuilding program.

What most people find, with rare exception, is that the optimal program does not work with the realities of their life and goals.

They may, for awhile, grind away at these programs and hit PRs, but they find they're spending less time with their families, they're dreading their workouts, and when major life events pop up they don't see how they can continue training.

Now, to be clear, if you find yourself in a situation where you can commit the time and effort needed to pursue optimal, and you enjoy this type of training, go for it.

Too many people see the time and effort required to train from those discussing optimal programs, and don't realize how effective time-constrained programs can be. We come to sustainable over optimal.

Sustainability over Perfection

Life events often reveal one's dislike for the sacrifices optimal training requires. For example, a new child, a move, a change in jobs - something like this can really illuminate that the current programming paradigm cannot be sustained.

Are you enjoying your training or nutrition? Can you still pursue other important goals, or have those moved to the wayside in the singular pursuit of PRs.

Sustainable over optimal programs means really identifying your available time and preferences. You choose ways to train that do not detract from your desired lifestyle.

You began training to improve quality of life - if training is tarnishing your desired lifestyle, it's time for a change.

Pursue sustainable over optimal lifting, nutrition, and self-improvement approaches. This is the key to accomplishing your goals - all of them.

Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

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• Matt on Instagram
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• Barbell Logic on Instagram
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Be a person of action. Act now, begin that idea today, so that your big idea doesn't stay stuck in your head - this is the key to success.

Matt Reynolds kicks off the first Coaching Success podcast. This podcast will primarily address topics relating to things that lead to you being a successful coach, businessperson, and person.

This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE.

Check out the Barbell Logic podcast landing page.

Be a Person of Action

Many, if not most people, have ideas for businesses they want to start, books they want to write, fitness habits they want to begin, and more. Too many - likely most - of these remain stuck in people's heads because they never take the first step.

Don't be one of those people. Be a person of action. Act now. Take the first step. Do something concrete that progresses you toward your goal being made a reality.

The biggest hurdle to your goal is the first hurdle. That is why you need to start now, and if not now, today. Seriously, stop reading or listening, think about your goal, and take that first action today.

Standard Operating Procedures

One thing that empowers success and limits wasted time is writing standard operating procedures. Writing a standard operating procedure might be your first step.

Matt, in his efforts to expand his gym, wrote a standard operating procedure for how to clean the gym. He had to first, of course, understand what was needed to clean the gym. This SOP, however, empowered him to hire someone to clean the gym, enabling Matt to focus on more important aspects of the business. Be a person of action - get this done today.

You could write an SOP for nightly chores for your kids. Write an SOP for your morning routine. Write an SOP for packing your gym bag. This saves time and mental effort, allowing you to focus time and energy on more important things.

Coaching Success

Writing SOPs and actually taking those first steps liberates you. You've been stuck in inaction and dreaming, and nothing has gotten done. Move toward that goal you've been wanting to accomplish. Write the SOP that frees up your time so you can begin that important project.

Also, consider what events fill your time. If you spend most of your time with unimportant, nonurgent tasks, you need to stop. Family is important, not urgent. Television is neither important nor urgent. Stopping your kid from running out into the busy street is important and urgent. Another work email is likely urgent, not important.

Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

Connect with the hosts

• Matt on Instagram
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• Andrew on Instagram

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• Barbell Logic on Instagram
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• Or email [email protected]

Is your training fun!?

Niki Sims and Andrew Jackson discuss why they entitled this podcast "Beast over Burden," feedback they've seen from listeners, and how they've come to think more about training for life.

Is Your Training Fun!?

Some people seem to enjoy training more than others - Matt and Scott have discussed so-called "medicine takers."

Acknowledging this, however, you should not dread every single workout. As your training session looms, your blood pressure should not increase. Training should not suck the joy out of you.

Andrew & Niki have noticed, both from the client and coach perspectives, that despite the effectiveness and helpfulness of the MED programming approach, sometimes more stress - even the minimum effective additional dose of stress - is counterproductive.

Increasing stress in these situations is not ineffective for physiological reasons, but because the client simply cannot continue to grind away with the same workouts and lifts. Is your training fun?

A change needs to happen - and that change isn't the stereotypical "MED" change.

Beast Over Burden

Training should be fun. Of course, we don't begin to train for fun, but rather because we've identified trends we want to stop and problems we would like to solve.

You want to be stronger, healthier, more confident. These things actually enable you to have fun outside the gym.

If you don't burden yourself with challenging training, then physical limitations will burden you later in life. Then you'll burden your loved ones.

Training empowers you throughout your life, making you more capable and helping prevent your reliance on others as you age.

Is your training empowering?

Is your training fun!?

Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

Connect with the hosts

• Matt on Instagram
• Niki on Instagram
• Andrew on Instagram

Connect with the show

• Barbell Logic on Instagram
• Podcast Webpage
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• Or email [email protected]

Listen to the Barbell Logic podcast return. Matt Reynolds, Niki Sims, and Andrew Jackson discuss the two podcasts that will come out weekly, the different audiences they address, and the weekly schedule.

Check out the Barbell Logic podcast landing page.

Barbell Logic Podcast Return - Beast over Burnout

We're back, with two podcasts for your listening pleasure.

Andrew and Niki host the Beast over Burnout podcasts, which comes out on Tuesdays.

This covers lifting and lifestyle topics, especially with the kind of life we strive for through training and how that changes as people's lives change.

Too many podcasts, articles, and videos target themselves to competitive lifters and people with seemingly optimal lives (who are these people!?). That's not us.

We want you to build sustainable training habits that you incorporate into your actual life, not to change your life for the perfect program.

Barbell Logic Podcast Return - Coaching Success

Matt hosts a weekly podcast on the business of coaching, entrepreneurship, becoming people of action.

This will typically be a shorter episode of Matt by himself that will air on Fridays.

Whether you're interested in improving your life through lifting and self-improvement, or bettering your business and others' lives (or both) we have a podcast for you.

Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

Connect with the hosts

• Matt on Instagram
• Niki on Instagram
• Andrew on Instagram

Connect with the show

• Barbell Logic on Instagram
• Podcast Webpage
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• Or email [email protected]

Listen for a barbell logic podcast update. We're taking a temporary pause to pursue some exciting opportunities and will return soon with more great podcasts.

Check out the Barbell Logic podcast landing page to give us feedback on the podcast during the temporary pause.

Barbell Logic Podcast Update

The podcast has been an unexpected success for Matt, Barbell Logic, and all the hosts since its beginning in 2017.

When Scott and Matt started recording those first podcasts, they didn't realize it would be continuing into 2023, have garnered all the support and audience and recognitions that it has. That it'd had over 450 single episodes, and almost 600 if you count series episodes.

Because of some exciting opportunities that Barbell Logic needs to focus its efforts toward, Barbell Logic is temporarily pausing the podcast.

Stay subscribed, as we'll return with more great podcast content.

Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

Connect with the hosts

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• Or email [email protected]

Learn about the voluntary hardship mindset that allows you to crush your goals, makes life better, and underpins happiness and success.

Dr. Jonathon Sullivan and Noah Hayden continue their Barbell Health podcast series, this time discussing recovery for seniors. Jaime Collins joins them, discussing psychology and her journey.

You can check out more of Sully's work on the Greysteel YouTube channel.

Check out the Barbell Logic podcast landing page for free resources, recent offers, & more.

Voluntary Hardship Mindset

If you want to achieve lofty goals, you'll have to do difficult things.

Whether you've found yourself struggling with the effects of a comfort-driven life, or you've generally been active but are pursuing strength training, you've determined that you want to change the course of your life and have some idea of what you want to achieve.

To get there requires you choosing to complete challenging things repeatedly.

If you're lifting, you're an athlete. Athletes train. They do hard things. They move intelligently toward their goals.

The voluntary hardship mindset means you don't eat everything you want based on pleasure. It means you occasionally grind on reps you're not sure you can finish. It means you train consistently in the gym, even if you don't feel like it.

You might have heard of the term "adulting." Well, the first person you have to take care of, the first responsibility you bear, is yourself. Embrace life and its loveliness, including the hard parts.

Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

Connect with the hosts

• Matt on Instagram
• Niki on Instagram

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We discuss recovery for masters athletes, focusing on sleep and nutrition. Improve your sleep and nutrition, recover better, be stronger and healthier.

Dr. Jonathon Sullivan and Noah Hayden continue their Barbell Health podcast series, this time discussing recovery for seniors. Ann Buszard joins them, discussing her journey and how she has approached recovery.

You can check out more of Sully's work on the Greysteel YouTube channel.

Check out the Barbell Logic podcast landing page for free resources, recent offers, & more.

Recovery for Masters Athletes

It's often said, but less often followed: you get stronger as you recover.

You undergo stress, allow for recovery, which enables adaptation. This is the way.

On a population-wide level, too few stress themselves adequately to begin with.

For gym-goers, many if not most fail to organize stress and recovery intelligently. Because of this, they fail to meet their goals.

Promoting adaptation requires attending to recovery. Recovery for masters athletes and all lifters mostly falls into the buckets of nutrition and sleep.

The principles underlying recovery for seniors don't differ from younger athletes. Masters athletes may face some additional challenges, just as they do when the barbell prescription (the stress) is examined.

Nutrition for Masters Athletes

Often times, seniors do not eat as much. What they eat (especially protein) their body does not process as well as a younger athlete's body would.

The importance of getting adequate protein, therefore, only increases. Many masters athletes will need protein supplementation (whey protein powder or something similar).

Similar to how training matters more for masters athletes, recovery matters more for masters athletes. You have likely seen teenagers and younger adults eating highly processed food and seemingly not being affected by it.

Nutrition for masters athletes matters. Masters athletes cannot afford to fill their diets with highly processed food that doesn't provide the protein, fiber, energy, and micronutrients they need.

The second key to recovery for masters athletes is sleep.

Sleep for Masters Athletes

Sleep seems to be discussed less than nutrition, but it does not matter less.

You need to sleep. Sleep promotes recovery promotes strength and hypertrophy.

Develop a sleep routine to help your body more easily fall asleep. This first includes the fact that it is a routine. Secondly, it should include things like not viewing screens, bright and blue lights, and nothing too stimulating.

Creating a back-to-sleep routine may be just as important, as getting up in the middle of the night seems to afflict seniors even worse than younger adults.

Find something that is boring and repetitive that you can go through mentally, that leaves you wanting to fall asleep. Sully, for example, goes through his tai chi drills.

Get Matched with a Professional Strength Coach today for FREE! No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

Connect with the hosts

• Matt on Instagram
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We need more female masters strength athletes! Learn about the benefits, and myths of strength training for women seniors. What's different about strength training for female senior athletes - almost nothing.

Dr. Jonathon Sullivan and Noah Hayden continue their Barbell Health podcast series, this time discussing strength training for women masters athletes. Debbie Wrotslavsky joins them, discussing her journey and the positive changes she's seen since beginning barbell training.

You can check out more of Sully's work on the Greysteel YouTube channel.

Check out the Barbell Logic podcast landing page for free resources, recent offers, & more.

Female Masters Strength Athletes - Mostly the Same

What's different between strength training for men and women above the age of 50? Not much, really, as both desperately need the physical and mental benefits that barbell training provides.

Some differences exist between training men and women, but as men and women age, those differences become less important. Plus, for seniors, we're mostly discussing training for health, not trying to eke out PRs for competitions.

Female masters strength athletes train about the same as men. Programming, the approach to training, the exercises prescribed - these are the same for both men and women, before and after the age of 50.

We Need More Female Masters Strength Athletes

Women, for reasons we can only guess at, don't strength train as much as men. We'd love to start the trend to reverse this.

Adding muscle and strength only becomes more as people age, men or women.

Women look better and more feminine with the muscle that comes from strength training. Getting bulky doesn't happen by accident.

Consider how many young men who want to look like Arnold and train with barbells don't.

Instead, female masters strength athletes will gain confidence, vibrance, strength, mobility, and beauty - yes, beauty - from barbell training.

GET STARTED with one-on-one online coaching FOR FREE! Get your FIRST MONTH FREE on all strength and nutrition coaching plans. There's no contract and you can cancel anytime. Start experiencing strength now: https://bit.ly/3EJI18v

Connect with the hosts

• Matt on Instagram
• Niki on Instagram

Connect with the show

• Barbell Logic on Instagram
• Podcast Webpage
• Barbell Logic on Facebook
• Or email [email protected]