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00:00 Basics of Amazon PPC
00:12 What should you need before advertising
01:10 Sponsored Product
02:36 What is a Keyword
03:48 Why do I need to advertise even I'm already organically ranking
06:16 Product Targeting
07:43 The Ad Campaign Manager
09:03 Creating a Sponsored Product Campaign
11:24 Automatic Targeting
12:08 Bidding
14:36 Negative Keyword Targeting
17:10 Negative Product Targeting
17:26 Campaign Settings
18:17 Campaign Bidding Strategy
22:45 Manual Targeting
24:03 Do not just go with what Amazon is suggesting with regard to Keywords
26:39 Product Targeting (Category and Individual)
27:18 Category Product Targeting
 
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About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
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YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

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