What does it really take to build something that's noteworthy and successful, whether it's a business, a non-proft, or just a side hustle? There's a lot of advice out there, and a lot of it is full of platitudes and half-truths that do more harm than good. 

Liz Forkin Bohannon is the co-founder and CEO of Sseko Designs, and the author of the new book Beginner's Pluck. In this episode she shares some brilliant counter-cultural advice for anyone wanting to build a career, life, and business of purpose. 

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