Benshen Talks S.H.I.T.

Behind the Scenes: Building a Business Intuitively with Jenna Perry


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In this episode, I'm joined by Jenna Perry, celebrity hair colorist and founder of the Jenna Perry Hair Studio, in Manhattan’s SoHo.

With a pervasive vision and devoted, rapid-growing following, Jenna Perry is cementing her status as one of the most influential and sought-after hair colorists in the world. A consummate authority on effortless, natural-looking hair color, Jenna’s loyal client list includes Bella Hadid, Emily Ratajkowski, Jennifer Fisher, Maude Apatow, Rosie Huntington-Whiteley, and Elise Taylor, among other high-profile members of the fashion-girl set. It’s no surprise that her easy yet inimitable aesthetic inspired the term “Hot Girl Hair,” in honor of Jenna’s seductively unbothered way with balayage, the method that put her on the map.

Born in Newport, Rhode Island, Jenna moved to New York City immediately after graduating high school to pursue a career in the beauty industry. She would spend the next eight years mastering every aspect of hair styling and color, until she discovered the art of hair painting, better known as balayage, while working at Ion Studio in Soho. It was there she realized where she wanted to focus her devotion and hasn’t looked back. Now, seven years later, Jenna is heralding a shift in the way we think about hair color. Her philosophy: Hair is our most important accessory, and it has to match your lifestyle; if you have a high-maintenance schedule, she’s going to give you low-maintenance hair.

“Trust your gut. Take care of yourself. Make sure that you have at least an hour to disconnect. If you can do that, you can show up as a better person for your business.“ - Jenna Perry

Topics Covered:

  • How she began her career in hair and opened her own salon
  • Navigating the challenges of running a business 
  • Tools and practices for remaining mentally resilient
  • Working with friends and prioritizing communication
  • What running a business has taught her about herself
  • Pieces of advice for starting a business

Guest Info:

Jenna's Instagram

Jenna's Website

Get in Touch:

Benshen.co Website

Benshen Membership

Benshen.co Instagram

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Benshen Talks S.H.I.T.By Desirée Pais

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