Before opening White Arrows Home in August 2020, Kristin Lenz had no retail or business experience. Instead, she refers to herself as an innately creative dreamer.

As you listen in, you will see just how true that is! Kristin shares the behind the scenes story of how her Instagram blog and lifestyle brand became the store it is today, just three years later.

When you’re opening a retail store for the first time, it can be hard to know when to hire and who to hire. White Arrows Home was open for three weeks before Kristin brought on her first employee - friend and favored furniture designer—as shopkeeper, and then eventually a bookkeeper, later a social media manager and online merchandiser.

All of Kristin’s team members have unique talents beyond their roles that contribute to their value. Including photography to show off all of their products at their very best. But her thoughtfulness with her team doesn't end there; she also involves them in triumphs and creative adventures.

Starting out on Instagram, Kristin has a strong understanding of social media and the value it can bring to a business. BUT she also knows when to draw the line. Along with other tips, she shares how she actually turned off likes on her Insta posts - taking the vanity away and allowing her to track data without blinders.

At the core of our conversation, Kristin proves that success is more than just numbers. It’s taking a dream and running with it, being true to yourself, and valuing relationships.

If you loved this conversation, check out The Cabincast podcast, where Kristin is a co-host, and be on the lookout for her up and coming book!

I’m rooting for your success.

What’s Inside:

• Behind the scenes at White Arrows Home The Shop.
• When and who to hire when you're getting started in retail.
• Challenges and triumphs with your team as an independent retailer.
• Content creation and social media tips for retailers.

Mentioned In This Episode:
White Arrows Home The Shop
Kristin Lenz (@whitearrowshome) on Instagram
White Arrows Home - The Shop (@whitearrowshome_theshop) on Instagram
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