How often are you conscious of the story you're telling through your work? You can't afford to create just for yourself. You need to be mindful of how the work you're creating will be received by the educated consumer on the other end. In today's episode, Alexander Jutkowitz shares how to use wisdom, wonder, and delight to weave stories that will connect with your audience with insights from his new book The Strategic Storyteller.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.