Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: "Is It Honest to Sell Something I Haven't Tested?" The Integrity Question Every Coach Faces

Here's what I've learned the hard way: You can have all the strategy in the world, but if your internal operating system isn't upgraded to match your income goals, you'll stay stuck at the same level forever. Most coaches beating their heads against the wall are using the same strategy without working on themselves.

Your business can only grow as much as you're willing to grow.

In this vulnerable episode, I'm sharing the exact mindset shift that took me from inconsistent $5K months to consistent $20K+ months. This isn't about tactics or funnels - it's about the internal work that has to happen before any strategy will stick.

You'll discover:

• The 3 limiting beliefs that kept me small (and probably you too)
• Why I was downplaying my business as "just a side hobby" and how it was sabotaging me
• The identity shift framework that changes everything
• My embarrassing early days: forgetting to invoice clients for months
• The $6K client story that crushed my confidence

Learn about my VIP day success story where we built a complete business model in one day, and discover the identity work we do inside the Best Damn Coach community.

Stop calling it a baby business. Stop treating it like a hobby where you accidentally make money. Start treating it like the empire you're building.

Resources mentioned:

• Free coaching questions: amanda-walker.com/questions
• Strategy call: amanda-walker.com/lets-chat
• Connect with Amanda: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Turn New Followers Into Paying Clients

Here's what I see constantly with brilliant coaches and service providers: You know you're amazing at what you do, but if you're trying to help everyone, you're actually helping no one. When you lack ideal client clarity, you end up spinning your wheels and wondering why your expertise isn't translating into consistent income.

Generic messaging attracts nobody. Specific messaging attracts exactly the right people and repels the wrong ones.

In this live coaching episode, I'm working with Monina, a 20-year beauty industry veteran struggling with the exact challenge that keeps most coaches stuck. Through our real-time conversation, we go from confusion to crystal clarity using my proven framework.

You'll discover:

• The Ikigai framework for finding your profitable ideal client intersection
• The "splinter in the foot" client theory that changes everything
• Why course vs. program language kills or creates connection
• Monina's breakthrough moment when we identified her true zone of genius
• How specificity beats generalization every single time

Resources mentioned:

• Free coaching questions: https://amanda-walker.com/home/questions/
• Strategy call: amanda-walker.com/letschat
• Connect with Monina: Modern D studio, The Beauty Lab Podcast
• Connect with Amanda: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Scale Your Coaching Business the Right Way

Here's what I realized after working with hundreds of coaches: Most of you are spending 80% of your time on activities that feel productive but generate zero revenue. Meanwhile, coaches making consistent $10K+ months are doing something completely different.

Busy doesn't equal profitable. Productive doesn't equal revenue generating.

This episode was born from a powerful question inside the Best Damn Coach community: "Amanda, what exactly ARE revenue generating activities?" That question changed our entire conversation and became the foundation for this training.

You'll discover:

• The 3 "productive" activities that keep coaches broke (content creation trap, education addiction, consumption paralysis)
• The definition of revenue generating activities that changes everything
• My daily 20-30 minute routine that consistently brings in new clients
• Why welcoming new followers, strategic follow-up, and direct engagement actually work
• Real client examples: the gym strategy, door-to-door approach, and LinkedIn authority method

Plus: Get my free coaching questions resource and learn about the September deep-dive inside the Best Damn Coach community focused entirely on revenue-generating activities.

Stop playing business and start building one. The power is always in the conversations and the follow-up.

Resources mentioned:

• Free coaching questions: https://amanda-walker.com/home/questions/
• Strategy call: amanda-walker.com/letschat
• Connect with Amanda: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: Stop Creating Courses for "Less Ideal" Clients (Do This Instead)

Here's what I learned the hard way: You can invest in every mastermind, hire every business coach, and implement every strategy under the sun—but if your unconscious beliefs are sabotaging you, you'll stay stuck at the same income level forever.

In this episode, business hypnotherapist Julie Costa shares her journey from 10-year Lululemon career to getting fired, building a thriving coaching business, burning out completely, then discovering the missing piece that changed everything.

You'll discover:

• Why smart, capable coaches stay stuck despite having all the "right" tactics
• The 3 requisites for lasting change that most coaches miss completely
• How to build proof that success is possible (even without clients yet)
• The technique to interrupt negative thought loops in real-time
• Leverage your brain's inability to distinguish imagination from reality

Plus: Julie reveals why most uncertified coaches aren't actually coaching (they're consulting).

Stop trying to out-strategy your unconscious beliefs. It's time to reprogram the operating system that's been running your business behind the scenes.

Resources mentioned:

• Best Damn Coach Retreat: https://amanda-walker.com/retreat/
• Connect with Julie: https://www.instagram.com/julie.m.costa/
• Connect with Amanda: https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: Newsletter Mistakes That Kill a Coach's Conversions (And How to Fix Them)

When I started my business, I thought everyone getting featured on podcasts, in publications, and on stages was just sitting back waiting for invitations. Turns out, there's an entire "underground world" of pitching and visibility strategy I knew nothing about.

The wake-up call: They weren't better than me—they were just playing a game I didn't know existed.

In this episode, visibility expert Rebecca Cafiero pulls back the curtain on how to go from best-kept secret to go-to authority in your industry.

You'll discover:

• The Expert Triangle: Why you need both visibility AND credibility to be profitable
• The PROFIT Method: Rebecca's 6-step framework for getting featured everywhere
• Why social media isn't actually visibility (and what is)
• How to use AI authentically for PR without losing your voice
• The psychology behind why visibility feels scary (and how to push through)
• Rebecca's story: From farm girl to representing $50M+ entrepreneurs

Plus: Get Rebecca's free 4-in-1 pitch template and profitable podcast guest calculator, and hear about Amanda's visibility-focused retreat (September 29-October 2) with only a few spots remaining.

Stop waiting for someone to discover you. It's time to raise your hand and say "pick me" from a place of confidence, not desperation.

Resources mentioned:

• Rebecca's free tools: https://www.rebeccacafiero.com/
• Amanda's coaching questions: amanda-walker.com/questions
• Best Damn Coach Retreat: https://amanda-walker.com/retreat/
• Connect with Rebecca: @rebeccacafiero
• Connect with Amanda: @awalkmyway