How is it that, in recent decades, despite an unfathomable investment of resources, and despite massive technological transformations in other domains of human life, we've made virtually no progress in medical therapeutics?

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We don't perceive the world as it is, but as our brain constructs it.

For years, today's guest Frank Capek, founder of Customer Innovations and pioneer in the field of Cognitive Experience Design, has been helping companies apply our understanding of how the brain constructs reality to elevate the human experience.

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What's the single most important mental model for understanding how to optimize the biological foundation of human intelligence? Mismatch.

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There's a war going on inside our heads, and we only ever see the winners.  

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Since the advent of neuroscience, scientists have struggled with a fundamental question about how the brain is organized. 

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In this episode, Dr. Tommy Wood interviews James Hewitt, Chief Innovation Officer at Hintsa Performance, on how knowledge workers can optimize their cognitive performance. 

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Why is it that, in spite of our brain's ability to change itself throughout our lives, behavior change is rare?

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The next mental model for Cognitive Neuroscience up for discussion: confabulation. Or, why "I don't know" is the hardest phrase for a human to say. 

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This episode introduces our next mental model, Subterranean, one that profoundly alters our conception of human behavior, and of the nature and scope of cognition. 

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This episode introduces the first in a series of Mental Models for Cognitive Neuroscience, which we'll use to understand and frame some of the central claims of this podcast. 

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