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00:00 Better CTR with A/B Tests
00:15 Importance of Creatives through the use of PickFu test
00:29 1st test: No Banner vs. Banner for a Sponsored Ad
01:11 Always utilize assets in a design for your Sponsored Brand
on your display campaigns to improve the Click-through rate
01:24 You should be able to get those clicks and impressions for sales conversion
01:35 2nd test: Same image, different title
02:05 Result: People chose the unmatched quality and sophisticated design
03:35 3rd test: Stylish Photoshoot vs. Feature Showcase
05:48 Make sure to use creative assets for your Sponsored Brand and Sponsored
Display Campaigns
06:02 Make sure to test different options

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