Alcohol hijacks the brain's reward system, trapping you in a cycle of instant gratification . So how do you break free? Coaches Jason and Matt explore the crucial skill of delayed gratification for a successful alcohol-free life.

They discuss why it's okay to lean on sugar in the early days and share practical strategies for retraining your brain to seek deeper, more sustainable rewards. Learn how to build emotional resilience and use the power of anticipation to find true fulfillment beyond the quick fix.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear