Beyond the Image Podcast

Producing a Fashion Photoshoot

Hosted by: James Patrick

We have a pretty large fashion campaign we're doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let's get into it.

"Once we set the theme, that will help us dictate all the other decisions we have to make."

IN THIS EPISODE

• What pre-production looks like in order to ensure the campaign goes successfully

• The importance of developing the theme or overall art direction of the campaign.

• Is the location important?

• How James selects his models.

• The different teams that need to be hired.

• What storyboarding looks like and why James does it.

• One of the earliest mistakes James made in his career.

• The balance of creating commonality along with variety.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

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For more, visit jamespatrick.com

Today, we're talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It's so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we're talking about working through that and forming connections.

My guest today is Corey Spiegel, she's the founder of The Light House.

"People are very accepting when you peel back that layer and get real."

IN THIS EPISODE

• Corey's inspiration behind her business and what she does.

• What human connection is and why it's important.

• Why there may be resistance to human connection in today's world.

• How to get people to engage and connect and why being silent isn't an option.

• The cons of social media.

Connect with Corey

Website: www.findyourlighthouse.com

Instagram: @findyour_lighthouse

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

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For more, visit jamespatrick.com

Photographers Who Suck

Hosted by: James Patrick

Some photographers just suck, so in this episode, let's give them a name.

"The common denominator is them."

IN THIS EPISODE

• A list of photographers who really suck and why.

• What these photographers are doing in their free time.

• Advice for the photographers who made this list.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Self-Care for the Modern Entrepreneur with Daniel James

Hosted by: James Patrick

I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We're going to chatting about self-care today and where self-care could potentially be going.

My guest today is the founder and CEO of Vortex, Daniel James.

"When you feel good, you do better."

IN THIS EPISODE

• Daniel's company and why he felt it was needed in the marketplace.

• Spa culture.

• Are men more resistant to self-care?

• The side effects of not taking care of yourself.

• What makes Vortex different.

• Helping people reframe what self-care means to them.

• The most common objections people have to self-care.

• Where Daniel sees this industry going.

Connect with Daniel

Website: www.vortexwellness.ca

Instagram: @vortexwellness.ca

Personal Instagram: @danielcjames

After free trial: 15% off for life with the code VORTEX: www.nucalm.com

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Should Photographers Give RAW Files to Clients?

Hosted by: James Patrick

Today, we're addressing the question, "Should you as a photographer be giving away your RAW files?" Lets dive into it!

"Asking for the RAW file ensures you're getting the highest quality and highest file size."

IN THIS EPISODE

• Multiple reasons why clients may ask for the RAW files.

• Why certain clients may need unedited photos.

• Understanding photo rights and usage.

• The divisive stances between photographers on this topic.

• The importance of knowing the clients wants and needs.

• Is there a right or wrong answer to this question?

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

When to Hire a VA with Kaelyn Marie Fuglaar

Hosted by: James Patrick

Today, we're talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I've been outsourcing work for 18 years of the 20 years I've been in business and I can you that I wish I would've outsourced 2 years sooner.

My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years.

"Having someone who believes in what you're doing is going to also show in their work and their work ethic in what they do for you."

IN THIS EPISODE

• Kaelyn's journey to become a virtual assistant.

• How to determine what areas of your business you should outsource.

• Gaining trust with the people you outsource to.

• The importance of feedback and communication in your work relationships.

• Ways to find the right person for your business and the questions you should be asking.

• Calculating your hourly rate.

• Why you don't need your team members to be in-person anymore.

Connect with Kaelyn

Instagram: @kaelynmarievirtualassistant

Website: www.kaelynmarieva.com

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

7 Ways to Get MORE Clients as a Photographer

Hosted by: James Patrick

There is a very finite number of things a photographer can do to get work. In this episode, we're diving into the 7 things a photographer can do to get more clients.

"Nothing will work better than manual outbound."

IN THIS EPISODE

• 7 different strategies to get new clients.

• How paid ads have changed over the years and how you should be using it in your business.

• What's less costly and can be more effective than paid advertising.

• Why word of mouth marketing leads to the highest conversion rate.

• How to achieve the highest ROI.

• What to do right now if you have a smaller budget.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why Your Ads Aren't Working with Jason Wojo

Hosted by: James Patrick

In this episode, we're talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We're also going to dissect what works in advertising and what may be a useless investment.

My guest today is Jason Wojo. He's a 9 figure advertiser and the owner of Wojo Media.

"We're in a space where everybody's mind is cookie cutter and we're trying to get business owners out of that."

IN THIS EPISODE

• How Jason runs his agency differently than most.

• Why controversies sells

• The biggest mistakes entrepreneurs are making when running their ads.

• How to get better results when hiring an agency.

• Speed is not always better.

• How much you should spend on ads and when you can expect a return on ads.

• What a ramp up looks like.

• The power of video ads.

• Why having accountability plays a huge role.

• The reason entertainment content has worked better than any other content.

• Do people watch replays?

• What we can anticipate moving forward to capture people's attention.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Connect with Jason

Instagram: @thejasonwojo

Website: www.thewojomedia.com

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why We Closed Get Published LIVE

Hosted by: James Patrick

In this episode, we're sharing about why we're closing the doors on something that we worked on over the last 10 years.

"We decided we no longer wanted to be on the sidelines."

IN THIS EPISODE

• The original event and where the idea came from.

• The history of previous events.

• The reason behind our rebrand in 2022.

• Why we're retiring the Get Published LIVE brand and what's coming next.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Getting Your Brand Published with Chelsea Clarke

Hosted by: James Patrick

In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We're talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.

"You have to figure out what you're bringing to the table, where it could best be placed and who's listening to that."

IN THIS EPISODE

• Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year's Get Published Live event.

• What obstacles attendees were able to work through at the event.

• Getting clear on what media you want and why.

• Figuring out where to place your message.

• How to resist putting media pitches on the back burner.

• A glimpse behind what happens on the receiving side of your pitch.

• How to get noticed by editors.

Connect with Chelsea

Email: [email protected]

Instagram: @iconrefinedmag

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com