Beyond the Image Podcast

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke

Hosted by: James Patrick

In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine.

Today, we're diving into how magazines have changed and evolved over time.

"Magazines still rank number one."

IN THIS EPISODE

• The role and value that magazines have with audiences today.

• The timelessness of being published in a magazine.

• Do people care about being on the magazine's website or being on the magazine's Instagram?

• How much sponsored content has changed over the years.

• Why people want publicists and how it affects pitches.

• The advantage of working with independent publications over a traditional publishing house.

Connect with Chelsea

Email: [email protected]

Instagram: @iconrefinedmag

Connect with Kaneo

Website: ellementsmagazine.com

Instagram: @ellementsmagazine

Email: [email protected]

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck

Hosted by: James Patrick

In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine.

My guest today is Nadine Bubeck. She's the publisher of Paradise Valley City Lifestyle magazine.

"I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing."

IN THIS EPISODE

• Nadine's background and story.

• How Nadine has been able to stay in the television industry without losing time with her kids.

• Is print media at risk?

• Why Nadine chose to go back into print magazine.

• The power of multimedia.

• A complete behind the curtain of the cover shoot.

• Why Nadine chose the specific women she did.

• The importance of storytelling.

• Using social media to help your business.

• How to get your media pitch to stand out.

• What details should go into your pitch and what shouldn't.

• Structuring content effectively.

We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with Nadine

Website: citylifestyle.com/paradisevalley

Instagram: @paradisevalleycitylifestyle

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Are Business Coaches Lying to You?

Hosted by: James Patrick

Are business coaches lying to you? If you've seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let's unpack what that looks like.

"You can't actually coach someone in 15 minutes."

IN THIS EPISODE

• A sneak peek behind the scenes of a business coach's program.

• Identifying the lie business coaches sell.

• Should you trade time for money?

• Coaching one thing yet doing spending else.

We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Let's have a conversation about how you can be pricing your photo services.

"Pricing as a creative is hard."

IN THIS EPISODE

• Determining what you should be charging.

• 3 pillars that will guide you as you price your services.

• The questions you need to answer before pricing your services.

• Establishing the creative and economic value.

• Determining the opportunity value.

• Why there is no standard rate.

We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Why the Algorithm Hates You

Hosted by: James Patrick

Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why.

Let's dive into in this episode.

"It was already daunting to begin with and it seems to have only gotten more daunting. "

IN THIS EPISODE

• What content is working right now.

• What content isn't working right now.

• How our attention span affects the type of content we will consume.

• How the instagram app guides us through content now.

• 3 types of content you can produce.

• What type of content you must lead with now in order to grab your audience's attention.

• Getting your content to be shared and land on the explore page.

• Things to focus on to improve your content.

We are 1 month out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Red Flag Requests for Clients

Hosted by: James Patrick

I've fallen for some pretty dumb requests as a photographer.

In this episode, let's look at some of the red flag requests that potential clients could be throwing your way.

"You are not required to work for less to help someone else make more."

IN THIS EPISODE

• Things James has fallen for in the past.

• Red flag statements and the translations of what they actually mean.

• Why you shouldn't move forward rental clients say any of these things to you.

• The one thing to take from this episode.

Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Dealing with Excuses

Hosted by: James Patrick

People making excuses about why they don't want to buy our products and services sucks. But, maybe we're not actually hearing and understanding why these excuses are happening.

Let's talk about dealing with excuses in today's episode.

"What does that say about your confidence in your product or service?"

IN THIS EPISODE

• Diving into the excuses and what they actually mean.

• The narrative we tell ourselves when people tell us no.

• The truth behind the excuses.

• Why tricky language and clever sales scripts is not the answer.

• How to actually make sales.

Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

What to Charge and How to Set Your Rates

Hosted by: James Patrick

My most profitable years in business were not the years that I made the most money.

In this podcast, let's talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability.

"Not every hour you're working in the week, you're actually making money."

IN THIS EPISODE

• What information you need to know before setting your rates.

• Real examples of business costs.

• How to calculate the time you will be available to work in one year.

• How to calculate the hourly rate you need to make in order to hit your goal.

• Overhead hours and billable hours.

• How to hit your goals and set a budget you can actually achieve.

Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Really Bad Pitch

Hosted by: James Patrick

I for a really, really bad pitch recently. So, let's dive into why this pitch was so offensively bad and how to avoid pitches this bad when you're trying to warn media features.

"When we're getting pitches, we have to really quickly decide if this person is right for our audiences."

IN THIS EPISODE

• The key to finding a good guest.

• Why the length of a pitch matters.

• What you must have in your pitch in order to be seriously considered.

• How to craft a good follow up.

• What not to say in a follow up email.

• The importance of considering the mutual benefit.

Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

Photo Scam to Watch Out For

Hosted by: James Patrick

There's now a new scam out there to watch out for and photographers are the ones being targeted. Let's talk about it in this episode.

"Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,"

IN THIS EPISODE

• How the scam starts.

• An example of a recent scam someone tried on James.

• What the scammers try to do to you and how.

• The different sites scammers are utilizing to scam people.

Get Published: https://getpublishedlive.com/

Apply to IconRefined Magazine: https://iconrefined.com/

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com